by Admin | Dec 4, 2024 | Business Management, Sales
What is a Sales Value Proposition I remember first encountering the term ‘sales value proposition’ back in 2009 while working for a large corporation. I understood the concept but didn’t fully appreciate its importance until later, working for other...
by Admin | Dec 4, 2024 | Sales
Understanding Your Ideal Customer Profile (ICP) When I first heard the term Ideal Customer Profile, I assumed it was something only big corporations with large marketing teams adopted. But in reality, an ICP is essential for businesses of all sizes—and perhaps even...
by Admin | Dec 4, 2024 | Business Management, Sales
Why Positioning & Messaging Matter in B2B Sales As a business owner or sales leader, you juggle operations, sales, and growth—but what about marketing clarity? If your messaging is unclear, customers won’t understand why they should choose you. A Positioning &...
by Admin | Nov 22, 2024 | 2iB OS, Business Management
Small and medium-sized enterprises (SMEs) are the backbone of industries like construction, mining, and municipal services. Yet, they face many challenges, from managing daily operations to ensuring regulatory compliance. To thrive in today’s competitive market,...
by Admin | Oct 15, 2024 | Compliance Management
Workplace Safety Inspections: A Must for Every SME Starting a business is exciting. However, along with that excitement comes the responsibility of creating a safe working environment. Workplace safety is critical—not just for compliance but also for the well-being of...
