Discover the latest developments, company updates, and industry insights from 2iB. Stay informed on how we’re innovating to empower businesses globally and leading the way in business management and compliance solutions.
I remember first encountering the term 'sales value proposition' back in 2009 while working for a large corporation. I understood the concept but didn’t fully appreciate its importance until later, working for other organisations whose products and services didn’t...
When I first heard the term Ideal Customer Profile, I assumed it was something only big corporations with large marketing teams adopted. But in reality, an ICP is essential for businesses of all sizes—and perhaps even more critical for small and medium-sized...
As a business owner or sales leader, you juggle operations, sales, and growth—but what about marketing clarity? If your messaging is unclear, customers won’t understand why they should choose you. A Positioning & Messaging Framework ensures your business stands...
Small and medium-sized enterprises (SMEs) are the backbone of industries like construction, mining, and municipal services. Yet, they face many challenges, from managing daily operations to ensuring regulatory compliance. To thrive in today’s competitive market,...
Workplace Safety Inspections: A Must for Every SME Starting a business is exciting. However, along with that excitement comes the responsibility of creating a safe working environment. Workplace safety is critical—not just for compliance but also for the well-being of...
In my experience as a manager, I learned a critical lesson when an employee was injured on the job. This incident not only affected the employee but also exposed gaps in our workplace safety processes, leading to regulatory scrutiny. I had delegated compliance and...
Compliance is non-negotiable in today's business world. Relying on paper-based safety inspections is not just outdated—it’s a liability. Manual processes introduce delays, errors, and a lack of transparency that can compromise both safety and compliance. If your...
Workplace safety shouldn’t be left to chance. A recent report from Safe Work Australia shows that Australia has made major progress in reducing workplace injuries and fatalities. The current injury rate is 3.5%—a third of the global rate of 12.1%. However, there’s...
Streamline Your Operations, Boost Productivity, and Save Costs with 2iB OS Navigating the complexities of running a small to medium-sized enterprise (SME) can be challenging. From managing various software systems to ensuring compliance and controlling costs, the...
Finally, Inspection Software That Guides Your Team—Not Just Collects Data When we set out to develop 2iB Capture, we knew we weren’t just building another inspection software. We were driven by a need to solve real, pressing issues that other products on the market...