by Admin | Dec 4, 2024 | Business Management, Sales
What is a Sales Value Proposition I remember first encountering the term ‘sales value proposition’ back in 2009 while working for a large corporation. I understood the concept but didn’t fully appreciate its importance until later, working for other...
by Admin | Dec 4, 2024 | Sales
Understanding Your Ideal Customer Profile (ICP) When I first heard the term Ideal Customer Profile, I assumed it was something only big corporations with large marketing teams adopted. But in reality, an ICP is essential for businesses of all sizes—and perhaps even...
by Admin | Dec 4, 2024 | Business Management, Sales
Why Positioning & Messaging Matter in B2B Sales As a business owner or sales leader, you juggle operations, sales, and growth—but what about marketing clarity? If your messaging is unclear, customers won’t understand why they should choose you. A Positioning &...
